Act-On Marketing Blog

IDEAS YOU CAN ACT ON

Rethink Marketing podcast: Hiring a Freelance Writer

On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.

 

build your marketing automation team

Building Your Marketing Automation Team: Roles, Collaboration, and Expectations (Hint: You don’t need to hire a technician)

Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for…

 

Create a Landing Page that Gets Results

Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make…

 

Why You Need a Customer Testimonial Video

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into…

 

3 Reasons to Add Chatbots to Your Marketing Automation Strategy

Are you thinking of adding a chatbot to your MarTech stack? We're here to tell you why chatbots and marketing automation make for…

 

personalized marketing

5 Tips for More Personalized Marketing

Personalized marketing is a very important part of developing a marketing strategy that engages leads and customers. Here are 5 tips to get…